Pokemon Go has done the impossible for mobile apps


Pokemon GO has rolled out in more than 30 countries and it is now two weeks since its US launch. The data around the usage patterns is becoming ever more mindboggling. New numbers AppAnnie has shared with BGR defy belief. Most apps would be deliriously happy to top 20 minute average daily engagement. But each Pokemon GO users spends more than an hour on the app every day. What makes this number stunning is the fact that more than 10% of all American smartphone users play the game.

It has the broadest user base of any mobile game, but also gets those users playing every day. This combination is completely unprecedented.

Apps that get their average user to spend an hour a day tapping the screen tend to appeal to small core of rabid fans. Whatsapp, a universally popular app is regarded as exceptionally addictive because it has managed to get to 27 minute daily average usage time.

DON’T MISS: How much data does Pokemon Go really use?

Despite all that, Pokemon GO has now combined both exceptionally wide reach and amazing daily engagement. More than one tenth of adult American consumers with any spending power are spending more than an hour on Pokemon hunting every day. This means that sectors like retail and restaurants are basically forced to react if Niantic and Nintendo decide to roll out PokeStop promotions for businesses. And of course they will.


AppAnnie is now estimating that the first 20 countries where the app launched are yielding $3 million of daily revenue. Once the giant Asian mobile markets finally open, that number will likely leap over $6 million a day, perhaps as soon as the end of next week.

This is eerily reminiscent of two other major mobile content industry revolutions. In 2010, Angry Birds spread like a wildfire across the globe, demonstrating for the first time the earnings potential of well-designed paid apps with regular updates. In 2013, Candy Crush and Clash of Clans stunned the game industry by demonstrating how free apps can start churning out Billion dollars in annual revenue.

In both cases, a business model that wasn’t truly novel was finally delivered with enough finesse and pizzazz to change the way the entire mobile app industry operated. After Angry Birds, all major games had to offer plenty of free content in regular and extensive updates. After Candy Crush and Clash of Clans, cashing in on speeding up game progression became de rigeur.

Now we are facing the Third Age of mobile content. Nothing will be the same – within 2-3 months we will witness a deluge of location-sensitive apps, many with augmented reality and collection features. Mobile game market is a curious beast – it remains seemingly static, improving by small degrees for 3 years at a time. And then via a massive evolutionary leap, it morphs into a totally novel sort of creature, with a majestic new aspect. Kind of like Pokemon.



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Video: How Color Defines Good and Evil On Screen


Color in film can convey a lot of things. It can heighten emotions, establish a mood, or just look super cool! Court of Source breaks it down to the fullest and really shows us the importance of color when it comes to our favorite films in this video.

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This is how an LTE Macbook would work


Rumors of a Macbook with cellular connectivity have been a thing since before macOS was a twinkle in Tim Cook’s eye. Whether or not a Macbook with LTE is actually coming, it’s clearly a project Apple is thinking about, as evidenced by new patent filings.

Documents uncovered by Patently Apple show a patent for a unibody aluminum Macbook with something called “Isolated Cavity Antennas,” a cunning way of fitting cellular antennas into an all-metal laptop.

DON’T MISS: Video: The 15 best new features in iOS 10 beta 3

The patent was filed last year, but only granted and published by the USPTO recently. It describes a way of overcoming a constant problem with all-metal laptops: how to get radio signals for Wi-Fi, Bluetooth, GPS, NFC or cellular connections in and out of the device.

Apple’s solution is to use the gap between the main and lid sections of a device:

A slot-shaped opening may separate the upper and lower housing portions. The slot-shaped opening may be present both when the lid is open and when the lid is closed. A flexible printed circuit with ground traces may bisect the slot-shaped opening to form first and second slots.


Cavity antennas may be aligned with the slots, which serve as apertures for the antennas. Each cavity antenna may include a hollow carrier with a pair of speakers. The speakers may have ports that emit sound through aligned openings in the lower housing. Conductive gaskets surrounding the ports may acoustically seal the speaker ports while shorting the cavity antennas to the lower housing.

Through one clever design, Apple is able to incorporate antennas for 2.4 and 5GHz Wi-Fi, Bluetooth, NFC, GPS and cellular, and also build in speakers.

Of course, a patent is just a hypothetical way of possibly building something, at some indeterminate point in the future. It doesn’t mean Apple is going to build in LTE connectivity any time soon.

But it would make sense. Apple is slowly killing the interchangeable SIM card with the Apple SIM; cellular data, and particularly adding an extra line to an existing account is getting cheap; and the new MacBook, with thin form factor and long battery life, is the perfect laptop for adding cellular connectivity.



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Watch Michael J. Fox Perform Johnny B. Goode With Coldplay


Fox plays guitar while lead singer Chris Martin handles the vocals, and it sounds like the crowd is having a blast. You’re definitely ready for this, and your kids will love it as well. See it all below.


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Everything Nintendo’s mini NES can and can’t do


The internet exploded this week when Nintendo announced the NES Classic Edition. Not quite a game console, the Classic Edition comes preloaded with 30 touchstone Nintendo Entertainment System games, from Super Mario Bros. to The Legend of Zelda to Metroid to Final Fantasy.

With all the excitement surrounding the announcement, there was some confusion over what exactly the machine was, but on Thursday, Polygon got in touch with Nintendo to find out everything it could about the new NES. We’ve summarized some of the most important revelations below.

DON’T MISS: Netflix has made movie playlists, and I’m weirdly excited

Can the mini NES play old NES cartridges?

No, it cannot. The only games that the Classic Edition can play at launch, or at any point in the future, will be the 30 games we listed in the original announcement post. And have you seen the thing? There’s no way you’re fitting an NES cartridge in there without breaking the dang thing in half.

Does the mini NES go online?

The box doesn’t connect to the internet. In addition, there’s no accessible internal storage or external storage options whatsoever. Sadly, this means you won’t be downloading Virtual Console games either (which would have been an awesome trick, but will be reserved for the actual home consoles for now).


How do you save games on the mini NES?

Nintendo says that each game will have multiple suspend points, so you can pick up from the exact second you left off. It’s not clear if there will also be a more traditional saving method, but Nintendo’s answer makes it seem unlikely.

What’s the deal with the ports?

There’s an HDMI port to connect to your TV and a USB port that connects to the AC adapter. That’s it, and the USB port can’t be used for anything other than to power the console. (At least, that’s what Nintendo says.)

What controllers does it support?

The NES Classic Edition supports the just-revealed NES Classic Controller, the Classic Controller and the Classic Controller Pro. Up to two controllers can be used at a time, but interestingly, if you are using two controllers, one of them has to be an NES Classic Controller. Thankfully, one comes with the NES Classic Edition.


Polygon asked several other questions, but Nintendo was unwilling to share any information about technical specifications or how the system may or may not be emulating the games. Hopefully this helps when you’re deciding whether or not to buy a mini NES when it launches on November 11th for $59.99.



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David Goyer is Developing a New DARTH VADER VR Experience with ILMxLAB



It was announced during Star Wars Celebration that Industrial Light & Magic’s ILMxLAB is working on a new VR experience for Star Wars fans that will focus on Darth Vader. To help bring the project to life they hired screenwriter David Goyer to help them develop it. Goyer is best known for working on films such as Christopher Nolan‘s Dark Knight trilogy.

This will be a story-based experience that will revolve around the legendary Sith Lord. When talking about the project Goyer explained:

“When we looked at all the characters, places, and worlds in the Star Wars universe available to us, we asked ourselves, ‘What haven’t we seen before? Who are we curious about?’ Darth Vader is the perfect ambassador to usher us into the Star Wars VR universe.”


That’s an interesting statement because I feel like we’ve seen a lot about Darth Vader already. There are no details on what the story will entail but I imagine it will explore some different aspects of Darth Vader’s life that we don’t know. It will be fun to see how they do that with VR technology.

They also announced that the Star Wars VR experience Trials on Tatooine will be made available to fans for free next week on Monday, July 18th, and here’s the trailer for that showing you what it involves. 

It’s not really a game because you aren’t controlling a character, you’re just more of an observer who can look can look around and explore the VR experience. Looks pretty cool! 



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Watch a playthrough of a full mission from ‘Call of Duty: Modern Warfare Remastered’


One of the most highly-anticipated games of the year isn’t a new game at all. In fact, you can’t even buy it on its own. I’m of course talking about Call of Duty: Modern Warfare Remastered, the pack-in bonus that comes with every Legacy Editions and Digital Deluxe edition of Call of Duty: Infinite Warfare.

We’ve seen screenshots and heard about how much good it looks, but on Friday, Activision finally shared some extended gameplay footage.

SEE ALSO: Nintendo is launching a mini NES console with 30 games built in this fall

Here’s one of the game’s opening missions, Crew Expendable, remastered:

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