Apple says iMessage on iPhone 7 is ‘practically magic’


Apple on Thursday continued its barrage of iPhone 7 ads by releasing a short one-minute clip that’s all about balloons. Well, it’s mostly about balloons, great scenery, and magic. The point Apple makes is that the new iMessage experience in iOS 10 is “practically magic,” focusing expressly on the iPhone 7.

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One of the major features of iOS 10 is the richer iMessage experience that’s supposed to offer users a chat environment that’s more similar to Facebook’s Messenger, Snapchat, and other popular chat and social apps. Apple’s new iMessage has a few neat tricks under the hood that should let users better express their feelings with the help of various special effects and lots of stickers. It’s practically magic.

Speaking of iMessage speakers, you should know there’s a new digital store dedicated to them. Here are some of the best iMessage stickers you can download right now.


But Apple’s new iMessage experience works similarly no matter what iOS 10 devices you’re rocking. So iMessage is “practically magic” on any iPhone, iPad, and iPod touch that can run Apple’s latest mobile operating system.

The new clip is about the iPhone 7 as well, which we only get to see towards the end. You can’t tell it’s an iPhone 7 until you see that rear camera, which is a telltale sign for the iPhone 7. The rear camera is bigger than the iPhone 6s, and positioned slightly lower.

This one gives you a bit of an idea of how the robotic occupants of Westworld (called “hosts” in the show) live, and what happens when they start remembering things from past “lives” they’ve lived:


And finally, HBO released a brand new poster (above) which I consider to be a massive improvement from the Vitruvian Man-esque first poster. This one is a close-up of an eye, and you can see the mesas and landscapes of Westworld circling the inside of the iris. It’s a nice blending of the two genres — western and sci-fi — that hold the show together.

Westworld premieres on October 2nd, 2016, so stay tuned for my take on the show right after that.