As a company, IMAX is all about creating a singular experience you can’t get anywhere else. They’ve done that with movies using massive screens, epic sound, and crystal clear image quality, but now they’re branching out into virtual reality and they’re looking to bring that same experience-driven mindset to a newer medium. Earlier this week, IMAX invited me and some other press members to the company’s already-operational flagship VR Centre in Los Angeles for a presentation of their plans and to let us play some games and experience some VR for ourselves. Read on to find out how it all went down.
The L.A. Centre is already open, but IMAX has announced that they’ll be opening centers in New York, California, and Shanghai over the next few months during what they’re calling the “pilot phase.” Essentially everything they’re doing in relation to VR right now is going to be tweaked until they find the perfect mixture that works for them — that goes for locations, content, hardware, pricing of the experiences, and more. They’re aware they don’t know everything about VR yet, but they’re willing to try a lot of different methods of doing things until they get it right.